Umami burger

Umami burger

Umami? Yes indeed. You read that right: u-ma-mi. Never tasted, let alone heard of it? Impossible! It is one of the five basic tastes in addition to sweet, sour, salty and bitter. There are a lot of foods that have umami flavours: beef, shiitake mushrooms, sun-dried tomatoes, parmesan cheese … It will come as no surprise that just these ingredients form the basis for the delicious umami burger.

With this project, we try to publish umami among the people and try to inquire about this flavour. We could inform the world by working with McDonalds. Therefore posters are designed, placemats for the McDonalds restaurants and bags for pickup at McDonalds.

Moreover, there is the movie clearly showing the composition of the burger. Each time there is an ingredient added to the burger, you can see on the infographic which of the five existing flavours Is in it.

Be sure to check the video:


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