From Bit to Flood

From Bit to Flood

This is the file From Bit to Flood in the magazine Collected with its infographics. Based on this file I’ve created an app ’Bits & Bites’ as well. Here these infographics are explored interactively.

One big circle of dods includes 1000 dods. This stands for example that one yotabit includes exactly 1000 zettabits en that one zettabit includes 1000 exabits and so on. Each prefix is magnified in the circle left of it.


The digital universe 2009-2020

In 2009, we used 0,8 ZB of memory.
This amount is growing by a factor of 44.
By 2020 we will use 35 ZB of memory.


This Timeline shows how data was stored in the past up until now.


2000 – October
. The study finds that in 1999, the world produced about 1.5 exabytes of unique information, or about 250 megabytes for every man, woman, and child on earth. It also finds that “a vast amount of unique information is created and stored by individuals” (what it calls the “democratization of data”) and that “not only is digital information production the largest in total, it is also the most rapidly growing.” Calling this finding “dominance of digital,” Lyman and Varian state that “even today, most textual information is ‘born digital,’ and within a few years this will be true for images as well.” A similar study conducted in 2003 by the same researchers found that the world produced about 5 exabytes of new information in 2002 and that 92% of the new information was stored on magnetic media, mostly in hard disks.


2011 – February
Martin Hilbert and Priscila Lopez publish “The World’s Technological Capacity to Store, Communicate, and Compute Information” in Science. They estimate that the world’s information storage capacity grew at a compound annual growth rate of 25% per year between 1986 and 2007. They also estimate that in 1986, 99.2% of all storage capacity was analog, but in 2007, 94% of storage capacity was digital, a complete reversal of roles (in 2002, digital information storage surpassed non-digital for the first time).

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