Cogito Ergo Sum

Cogito

 

Cogito, the Latin word for ‘I think’, is a fictional publisher of academic publications. The target public for this branding are university students as well as other academic readers. The visual identity of the branding has to show reliability but also have a contemporary look.

The mark I used in my logo is based on a light bulb. In cartoon language this is often a sign of insight and understanding.

 

 

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