The goal of this assignment was to create a brand identity for TIKA – Soul Furniture, a fictional designer collective, in a period of six weeks. The only information given was that it would be a Belgian start-up, but aiming at the international market. I imagined the designers at TIKA would be self-centered, not really caring about the client. Achieving pure expression by designing furniture would be their only goal. I tried to reflect that mindset in both the use of colors and the visual language. A stubborn company with a stubborn brand identity.